Building on PUMA’s sporting heritage, Palomo continues its mission to challenge the stereotypes around the self-expressing man. The collaborative collection offers up the chance for us all to explore shameless self-expression within the arena of sports. Premium, genderless apparel and sneakers represent the fluidity of the modern day while referencing the best styles of sporting history.
The first collaborative collection between the two brands tells the story of ‘a sports icon in the ideal world’. Lifting inspiration from the signature styles of the ‘70s, when PUMA’s football range dominated athletic style. Palomo adds avant-garde flourishes to some of the era’s greatest PUMA silhouettes, focusing on a ‘70s-inspired palette and big graphic design details.