SHAPELUXE featuring LYCRA® ADAPTIV

PUMA’s new Shapeluxe collection is for women who reject the “one-size-fits-all” narrative. These supportive, form-fitting pieces are built for a customized fit, unrestricted movement, and a second-skin premium feel. Take your fitness journey to the next level with innovative LYCRA® ADAPTIV materials that move with you, no matter how you work out. FOREVER. YOU. means...

PUMA’s new Shapeluxe collection is for women who reject the “one-size-fits-all” narrative. These supportive, form-fitting pieces are built for a customized fit, unrestricted movement, and a second-skin premium feel. Take your fitness journey to the next level with innovative LYCRA® ADAPTIV materials that move with you, no matter how you work out. FOREVER. YOU. means being authentically yourself and doing things your own way. To celebrate #InternationalWomensDay, PUMA is sharing the stories of employees and ambassadors who defy expectations and control their own narrative. Show us how Shapeluxe fuels your workout. Tag @pumatraining and use #FOREVERYOU to help spread the word.