The Website is operated by Puma South East Asia Pte. Ltd. (UEN 201418001W) having its registered office at 103 Penang Road, VisionCrest #07-01/07, Singapore 238467 (“PUMA”, "our", “we” or “us”).
We collect and use data relating to you in the circumstances and for the purposes listed below.
Visiting the Website
When you visit the Website, we collect the following data relating to your visit:
When you visit the Website, you can create a Customer Account. The registration for a Customer Account requires you to provide details such as your name, email address and your password. There are also options for you to provide other details and set certain preferences for receiving communications from us. If you choose to, you can also input details that will be used if you make a purchase on the PUMA Online Store.
You can change, update and remove your details and preferences at any time by logging into your Customer Account.
Participating in Website supported activities
We may run various activities through the Website that allow you to interact with us and others, such as to invite you to subscribe to a newsletter or to receive details about our products, participate in our customer loyalty programs, earn or redeem loyalty points, receive promotional information, enter a promotion, post comments or photos, provide feedback or complete a survey. If you choose to participate in activities run through the Website, we may collect your personal details so that we can conduct those activities. For example, if you provide feedback on a product, we will typically collect your details depending on how you provide your feedback (e.g., your email address, or mobile number,) as well as your nickname and, of course, your feedback. If you enter a promotion, we will typically collect youyour name, email address, mobile number and any other details needed to identify you and your entry and to contact you. If you register an online store account, you will automatically join our loyalty program. If you don’t want to register an online store account, you can still make online purchases as a guest. If you participate in our customer loyalty programs, we will typically collect your name, mobile number, email address and any other details as may be required by us for the purposes of identifying you and your registration, facilitating the collection and redemption of membership points, market research and statistical analysis, customer relationship management, after-sale services, administrative and accounting purposes and sending communications to you, including offers, promotions and other marketing communications. The terms applying to those activities may identify specific use or disclosure of your personal data.
PUMA Online Store purchases
If you make or attempt to make a purchase on the PUMA Online Store, we will collect personal details so that we can process and deliver your purchase to you, such as the details needed to create a customer account, name, email address, contact number, delivery address, billing address and other instructions about your delivery.
We may also use your personal details to contact you if there is an issue with your order or to remind you of action you may need to take to complete your order submission.
We use a third party payment provider to process payments. As a result we do not collect your credit card number or similar details about your payment method.
We may also collect and use the data described above and data about your activities on the Website to produce analyses. The analyses may be used as a basis for our business decisions, to improve our products and services, to adapt to the needs of our customers and to carry out marketing activities. The analyses produced on this basis no longer has any personal reference, which means it is no longer possible to trace them back to you.
We may also use data analytics tools as set out below.
We disclose personal data for purposes as set out below.
We may disclose personal data to our affiliates and third parties who support us in operating the Website and activities conducted through the Website. Disclosure may be made to affiliates and service providers who prepare the platforms, databases and tools for our products and services (e.g. our website, the sale of goods, the dispatch of newsletters and informative emails), issue analyses on user habits on our websites, carry out marketing campaigns or promotions, and process your personal data during the purchasing process on our behalf.
In some cases these disclosures may include transferring personal data to other countries to enable processing by our affiliates or a service provider.
We require our affiliates and other third parties to whom we disclose personal data to implement appropriate protections for your personal data.
Some Website activities you can participate in will involve disclosing content you provide. For example, content you provide in posting a comment or photo. You should only provide content you are comfortable disclosing.
The terms applying to some Website activities may identify specific use and disclosure of your personal data. For example, if you participate in a promotion, the promotion terms may state that winner's names and entries may be published or that images relating to the promotion will be used for publicity purposes.
When you make a purchase on the PUMA Online Store, your details will be disclosed to a third party payment provider to process payments. If you have signed up tojoined our customer loyalty program, your details maywill be disclosed to a third party program manager towho runs the program for us such as to record the addition or deduction of loyalty points in relation to your purchase.
We use various data analytics tools to collect data on the use of the Website. The tools used track activity on the Website, collect statistics and generate heat maps. The collected data is used to create anonymous or pseudonymised data. We may also use tools to create a more personalised experience for you such as to make product recommendations to you. We use this data in order to constantly improve and optimise the PUMA online shop and the products and services we offer, and make it more interesting for you to visit the Website.
We treat the security of your Personal Data seriously. We utilize appropriate administrative, technical and physical safeguards and security measures to protect the Personal Data you provide on this Website against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use and any other unlawful forms of processing. We use several security techniques including secure servers, firewalls and encryptions, as well as physical safeguard of the locations where the data are stored. For example, when you are logged in and fill in forms or access your data on the Website, a secure connection is used (http via SSL, also known as HTTPS). The data you enter is automatically encrypted before it is sent. All the data is protected and only available to authorized personnel and subcontractors.
However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.
The Website may link to other websites operated by our affiliated companies or third parties. The privacy policies for those websites will apply to collection, use and disclosure of any personal data you provide whilst on those websites.
If you are under the age of 16 years you should obtain your parent or guardian's consent before submitting any personal data to us including creating a Customer Account or placing an order on the PUMA Online Store.
You may update certain details we hold about you by logging onto your Customer Account.
If you wish to update or delete other details we hold about you or ask about personal data relating to you under our possession or control, please contact us using the details in the How to contact us section below.
We will endeavour to respond promptly to each request for correction or access to personal data. However, where permitted by law, we may decide to refuse a request.
If you have opted-in to receiving marketing communications from us, as mentioned above, you may change your preferences at any time by logging onto your Customer Account (if any). Alternatively you can unsubscribe from these marketing communications at any time by sending an email with your unsubscribe request to our customer (email@example.com) and/or by clicking on the unsubscribe link which is contained in the communication.
If you have any queries or concerns about our collection, use or disclosure of your personal data, please contact us using the below details and we will seek to resolve your issue promptly. We may ask you to provide further details to enable us to verify your identity before we can assist you.
Data Protection Officer
Puma South East Asia Pte. Ltd.
103 Penang Road, VisionCrest #07-01/07
Firstly, we use “first-party cookies”, i.e. cookies that are set by servers of our websites, and which can only be reached through our services.
Our websites also embed third-party cookies, which are set by servers of other websites and/or domains and can be read by third parties. Using these cookies, your browser can be tracked beyond our website, for example to enable us to show you PUMA adverts on the websites of our partner enterprises.
Part of the cookies used are session cookies, i.e. cookies that only remain stored on our website for the duration of your visit.
In addition, we also use persistent cookies, which remain stored on your browser beyond the duration of a session and are automatically deleted after a set expiry date.
Finally, we also use third-party cookies on our websites for advertising and/or marketing purposes. These help to enable us, for example, to show PUMA advertisements on the websites of partner enterprises.
Using your browser settings, you can restrict the storage of (certain) cookies on all our websites, or completely prevent them, and also delete any cookies that are already stored. For more detailed information on this, please see your browser manual or help function.
In general, even after the restriction/disabling of cookies in the browser settings, our websites can still be visited and used. Please note, however, that especially completely disabling cookies may lead to a restriction of the functions on our website.