Fandom

We made this one for the fans. Introducing Fandom, inspired by the ones who play – and the ones who loyally cheer them on. This is where streetstyle influences meet signature sport culture, and fanwear is elevated to an entirely new level. Shot on Mohammed Kudus in his hometown of Accra, Ghana, collection pieces celebrate a new generation of interconnected fans – those bridging cultural barriers and a world of distance through pure love of sport. Vibrant graphics meet all-over prints and blocked-out pops of color for a look that’s sure to stand out from the crowd.