sg EN
Worn by Singaporean Artiste Tosh Zhang and Virtual Model Maya
Back in 1980, the Fast Rider was one of PUMA’s most comfortable yet simplistic running shoes, with a super-light design and shock-absorbing outsole. Today, we’ve revamped the Fast Rider as the Future Rider – reborn for casual-cool street style with bold material play and colorblocking, a slimmer outsole, and ultra-comfortable Rider Foam
ENTER RIDER WORLD
#RiderUnlocked
PUMA RIDER will be launched in Southeast Asia with the introduction of virtual model Maya (@mayaaa.gram).


Maya will front the PUMA Rider campaign alongside three new regional ambassadors – Tosh Zhang from Singapore, Adipati Dolken from Indonesia and Ismail Izzani from Malaysia.
Enter Rider World alongside virtual model Maya (@mayaaa.gram) in the cybernetic landscape to overcome obstacles and open a pathway into the future, all while engaging the audience in building a Southeast Asian culture story together.
MAYA IN STYLE RIDER
TOSH ZHANG AND MAYA IN FUTURE RIDER